Advertising and Promotional Content Policy
Last reviewed: 10 Oct, 2026
Scope
This policy applies to paid advertisements, sponsored content, partnerships, affiliate links, endorsements, promotional landing pages, email campaigns, social-media promotions and Panaceayur-owned marketing statements.
Core Standard
Advertising must be truthful, clear, current and capable of substantiation. It must not exaggerate benefits, conceal material limitations, present a disputed claim as universally accepted or create an unrealistic expectation of diagnosis, treatment result, cure, eradication, safety or speed of recovery.
Health and Treatment Claims
A health claim must identify the evidence that supports it. Classical Ayurvedic references, laboratory studies, animal research, human studies, case observations and patient testimonials must not be presented as interchangeable forms of proof. No advertisement may promise a guaranteed outcome, fixed recovery period, universal safety, absence of side effects or replacement of necessary prescribed care.
Prohibited Promotional Practices
Panaceayur does not accept or publish promotions that use false guarantees, miracle-cure language, fabricated reviews, misleading before-and-after material, invented credentials, undisclosed sponsorship, fear-based pressure, unsupported superiority claims or claims that a necessary medicine should be stopped without the responsible clinician.
Testimonials and Case Material
Testimonials must reflect genuine experiences and must not be edited in a way that changes their meaning. Material limitations and individual variability must be clear. Consent and privacy requirements apply. A testimonial must not be used to imply that the same result is typical or guaranteed.
Sponsored and Affiliate Content
Sponsored content, paid partnerships and affiliate relationships are disclosed clearly near the relevant content. Editorial and medical review remain independent of payment.
Review and Approval
Health-related promotional copy requires documented editorial and medical approval before publication. High-risk treatment, safety, outcome, comparison or disease claims also require appropriate legal and regulatory review. Panaceayur may modify, reject or remove content that does not meet this policy.
Corrections
Where a promotional claim is found to be inaccurate, outdated or insufficiently supported, Panaceayur will correct or remove it and update associated landing pages, metadata, schema, email copy and social-media material where reasonably possible.
For advertising enquiries, please contact Dr. Arjun at arjun@panaceayur.com or +91-7624816898